As the lead for the Big Give 2024 project, I have taken charge of the entire process, from developing the strategic plan to ensuring seamless communication with stakeholders, especially Peer-2-Peer Fundraisers. This project has required close coordination and meticulous planning to create effective fundraising strategies. I have been responsible for crafting all communication materials, including email blasts, communications content, and donor outreach plans, ensuring that every message aligns with our goals and resonates with our audience while providing thorough fundraising training to fundraisers. Through strategic use of communication tools, I’ve worked to maximize engagement and donor participation.

Additionally, I’ve developed key materials such as certificates of appreciation for our Peer-to-Peer fundraisers and major contributors, recognizing their contributions and strengthening their commitment to our mission. My role has involved managing every aspect of the project, from planning and content creation to execution and post-event follow-up, ensuring the campaign's success while keeping the team and stakeholders aligned with our objectives.